What’s inside this VP of Marketing Interview Template:

1⭐️ Priorities

To help your candidates here though, make sure you’ve shared enough data on how your funnel works today.

• What are the top 3 things you think we should upgrade in marketing?

2🎯 Previous commits

This is a great catch-all to see if you really have someone that can do demand gen.

• What “commit” did you hold in your last roles?  How much of it did you meet?

3🤝 Collaboration

Were they close to the VP of sales?  What issues and bumps did they have together? How do they think sales and marketing should work together?

• How have you worked with the sales team in the past?

4💰 Budget

Make sure the candidate knows your ARR today and your ARR goal 12 months from now.

• What should our marketing budget be?

5👥 Marketing team

Many candidates will need just need too large of a team.  Better to find out upfront.

• How big a team do we need?

6💪 Close rates

Do they do the right types of product marketing for your stage?  Marketing isn’t just getting folks into the funnel.  It’s also increasing close rates. 

• What have you done to increase win rates?

7💡 Ideas

If you sell to customers Small, Medium, and Large, ask them how they’d split up their limited time and budget into each segment. 

• What should we do to market to each of our top segments? 

8💻 Agencies

Great agencies are terrific leverage for a great VP of Marketing — without having to make full-time hires.

• What agencies would you bring in to help us? 

9📣 Brand awareness? 

Most VPs of Marketing you hire before $5m-$10m ARR likely shouldn’t put this #1. 

• How much should we focus on building up brand and product awareness? 

10🚀 Customer marketing

This is a great opportunity to chat about strategy and best practices and where to grow and improve.

• What sort of customer marketing should we do?