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  Pick a template

  Save time with a pre-built template complete with recommended talking points to get you started

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  Customize it

  In Fellow, customize headers, talking points, and more before using it in your next meeting

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  Bring it to life

  Use the template in real-time with your meeting attendees to collaborate on meeting notes

What’s inside this Marketing Sprint Planning Template:

1 Day 1: Map and Refinement

Collect and review campaign goals, audience data, user journey and create a mock campaign.

• Confirm tasks, goals, and objectives of the marketing campaign
• Research target audience and users
• Create a user journey map to understand how users interact with the campaign
• Divide the team into groups to build a creative concept that promotes the campaign

2 Day 2: Sketch and Concept

All groups pitch their ideas and two are chosen to move forward

• Teams pitch creative concepts from Day 1
• The group provides feedback on the concepts
• Decision-maker selects two final concepts to move forward with
• Of the two final concepts, teams must create a pitch deck for the decision-maker

3Day 3: Decide

One creative concept is chosen and the team must produce different variations of the concept.

• Teams pitch the two creative concepts to the decision-maker
• The decision-maker chooses the best creative concept for the campaign
• Team members are assigned different marketing channels to create the concept for
  • e.g. our emails, social posts, blog CTAs, ads, and videos

4Day 4: Prototype

Create a prototype of how the campaign will look in the different marketing channels.

• Create a promotional video story
• Create mock-ups for the various marketing channels
• Create a refined pitch-deck

5Day 5: Test

Present the refined pitch deck to an audience, ask for feedback and iterate.

• Pitch the creative concept to individuals from other departments
• Address any questions from the audience and send a Google form after the meeting
• Based on the feedback, review and finalize the creative concept and iterate

6Day 6: Retro

Gather feedback from the team to understand what went well and areas of improvement for the future.

• What the team did well
• What the team did not do well