What’s inside Marketing Planning Meeting Template:
1 🎯 Target audience definition
Take a step back to understand your target group. How do they communicate? Where do they communicate? What are their demographics?
2 🤓 SWOT analysis
Review the strengths, weaknesses, opportunities, and threats of your current marketing strategy.
3 🗣 Consumer insights
What are some recent findings from the Sales or Customer Success teams that reveal something about your target audience?
What content, resources, or programs can we run to address our audience’s problems/pain points? Any idea is welcome.
5 📌 Goal setting
Based on the previous conversation, what will be our top priorities/OKRs for the upcoming period?
6 ✅ Campaign planning
How are we going to break down these goals/OKRs into different campaigns? How long is each campaign going to run for? What resources do we need to execute them?