🚀 Breathe.


Content Marketing Performance Measurement Meeting Template

Get this template

Measure the performance of your marketing efforts by reviewing these key content marketing metrics. Curated by Alina Petrova, Head of Marketing at Semrush.

Desktop Experience
In-meeting Experience
Tue, Aug 4
4 Aug
10:30 - 11 AM
Content Marketing Performance Measurement Meeting
10:30 - 11 AM
1 - 2 PM
4 Aug
9:30 - 11 AM
2 - 3 PM
Content Marketing Performance Measurement Meeting
Today @ 10:30 - 11 AM
 Join video call
 Record with AI
Content Marketing Performance Measurement Meeting
AI Recording in progress
Template preview

Magnify Preview template

Content Marketing Performance Measurement Meeting Template
By Alina Petrova
Seamless collaboration
Time-saving automations
AI suggested talking points
Auto transcription
Summarization by AI
  • Pick a template

    Save time with a pre-built template complete with recommended talking points to get you started

  • Customize it

    In Fellow, customize headers, talking points, and more before using it in your next meeting

  • Bring it to life

    Use the template in real-time with your meeting attendees to collaborate on meeting notes

What’s inside this Content Marketing Performance Measurement Meeting Template:

1👤 User behaviour

Discuss changes in user behaviour and what actions can you take to improve these metrics.

  • Pageviews
  • Users
  • New and returning users
  • Average time on page
  • Bounce rate
  • Pages per session
  • Traffic sources

2 💡 Engagement

Compare how users engaged with your content this month vs. in previous months.

  • Shares
  • Mentions
  • Re-publications

3🎯 SEO outcome

How do this month’s organic traffic, backlink, and keyword numbers compare to the previous period?

  • Organic traffic
  • Dwell time
  • Backlinks
  • Keyword rankings

4💰 Revenue

What ROI is the company getting from our content?

  • Conversions
  • Cost per acquisition
  • New leads generated
  • Existing leads nurtured

5🔍 Extra factors

Optional: review how far website visitors scroll down your pages on average and the overall grade of your website quality.

  • Scroll depth
  • Authority

6💻 Content production metrics

Review these metrics to build a more efficient editorial plan.

  • Content creation time
  • Performance over time

7✅ Action items

What came out of this meeting? What are our next steps/key decisions?

Get this free template

Template preview
Alina Petrova

Template by

Alina Petrova

Speaker, blogger and Content Marketing expert with more than 5 years of experience in developing content strategy. Creator of the French Semrush Blog, one of the most popular corporate marketing blogs in France. Passionate about languages, modern art and new technologies.

  • Brittany Forsyth
    Brittany Forsyth
    Former Chief Talent Officer, Shopify

    Fellow has been a game changer for us. I love how lightweight and easy it is to use. It intuitively builds into my day-to-day rhythm, and the natural flow of Shopify, making it so much simpler to have valuable conversations.”

  • John Gleeson
    John Gleeson
    VP of Customer Success, Motive

    “I've never seen an app spread so quickly. Within a few weeks, there were hundreds of people using Fellow to follow up on the action items that inevitably come out of every meeting. It's been a game-changer for our team.”

  • Sabrina Leblanc
    Sabrina Leblanc
    Director of Sales, SurveyMonkey

    “Fellow has increased my productivity and has resulted in more collaborative 1:1s & team meetings. My team loves capturing their own agenda items. Getting prompted to add talking points is super handy when jumping from one meeting to the next.”

  • Liam Martin
    Liam Martin
    Co-founder, Time Doctor

    “Fellow has completely changed the way we manage meetings at Time Doctor. With 100+ people in 32 different countries, Fellow was one of the tools that took our remote meetings from confusion to clarity.

Run delightful meetings with Fellow

See why leaders in 100+ countries are using it today.

Try for free Request a demo
Already using Fellow? Log in

You might also be interested in these templates

You might also be interested in these articles