Content Marketing Performance Measurement Meeting Template

What’s inside this Content Marketing Performance Measurement Meeting Template:

1👤 User behaviour

Discuss changes in user behaviour and what actions can you take to improve these metrics.

• Pageviews
• Users
• New and returning users
• Average time on page
• Bounce rate
• Pages per session
• Traffic sources

2 💡 Engagement

Compare how users engaged with your content this month vs. in previous months.

• Shares
• Mentions
• Re-publications

3🎯 SEO outcome

How do this month’s organic traffic, backlink, and keyword numbers compare to the previous period?

• Organic traffic
• Dwell time
• Backlinks
• Keyword rankings

4💰 Revenue

What ROI is the company getting from our content?

• Conversions
• Cost per acquisition
• New leads generated
• Existing leads nurtured

5🔍 Extra factors

Optional: review how far website visitors scroll down your pages on average and the overall grade of your website quality.

• Scroll depth
• Authority

6💻 Content production metrics

Review these metrics to build a more efficient editorial plan.

• Content creation time
• Performance over time

7✅ Action items

What came out of this meeting? What are our next steps/key decisions?