What’s inside Content Marketing Editorial Meeting Template:
1 Strategy review
A review/reminder of the brand’s content strategy and main strategic pillars.
2 Insights summary
How last month’s content performed and key highlights and poor performers.
3 Upcoming topics and themes
Main areas of focus for the month/quarter ahead, e.g. seasonal events (Christmas, Easter, summer), product launches, PR opportunities etc.
4 Content ideation
An opportunity to brainstorm and share ideas based on upcoming topics and themes.
How and where will content be shared? Based on the insight from earlier, is there a need to increase/decrease paid owned/earned media channels?
Highlight any key deadlines and priority dates.
7 Next steps and assignment
Confirm next steps and the responsibilities for each of the main participants.